2. Arc'teryx Berlin Activation
Production and Concept
Bringing the bird back to Berlin
Arc'teryx has a long-standing legacy within functional wear, but few are aware of the brand's connection to Berlin. The Archeopteryx, the first reptile to develop wings, which served as source for the iconic logo was discovered in Berlin and has been on display at Berlin's Museum Für Naturkunde ever since.
The project was launched in November 2023 with a museum tour, organic color workshop, and a t-shirt.
Photographer: Nis Alps