Not In Paris 4
Collaboration, Production, Direction
Not In Paris returned to the French capital in June 2022. The three former editions gained exponentially more traction which gave a natural occassion for expanding the project. The smaller brick and mortar by Rivoli was replaced by a vast wing within the 3537-turned-DSM space at Rue De Francs Bourgeois.
Learnings from previous editions also enabled a clearer scope on product collaborations, guiding both the output with recurring and new partners. Longer leadtimes contributed to a vast, but qualitative product line up, that pushed the envelope for what to expect from products within this discipline.
Collaborators spanned from Rick Owens, to Cafe De Flore, Caviar Kaspia, Hotel Amour, B.Stroy, Luar, Diptyque, Swatch, K-Way, and Sucuk Und Bratwurst.
Our presence in Paris was enhanced via events with Y-3 and Kaytranada, Fete De La Musique with 3537, and an in-store launch.
Click here for more info on the project check out