Selected Work

2014-present



Beinghunted.

  1. The Unforeseen Needs
  2. Juun.J x GORE-TEX
  3. Euro Cup Street Styling
  4. Arc'teryx Berlin
  5. Brand Lookbook
  6. New Balance Marathon
  7. GORE-TEX Bikeride

Highsnobiety

  1. Berlin, Berlin 2
  2. Berlin, Berlin 3
  3. Blue Note Records Exhibition
  4. HighArt
  5. HS Sports
  6. Not In Paris 3
  7. Not In Paris 4

Other Works

  1. Hypetrade
  2. Stool Project

The  Visual Sanity
A  Collage of Aesthetic Input

           

            

    The Unforeseen Needs

    Concept / Art Direction


    The Unforeseen Needs

    Unforeseen Needs is a six-part short film series created by for the GORE-TEX Brand, designed to reframe how technical performance is portrayed in everyday life.

    Developed in 2023, Unforeseen Needs was conceived to challenge traditional branding tactics. It intentionally steps away from the overt and didactic, embracing a cinematic language that is slow, subtle, and sensory. Rather than showcasing the obvious—like hiking in the rain—the series highlights the unexpected urban realities where GORE-TEX technology proves its worth. This quiet tension and visual storytelling underscore the aesthetic and emotional resonance of the pieces worn.

    The toned-down take on storytelling is also a recurring theme in the styling of the films. Most of the items featured do not have any obvious GORE-TEX branding, instead it is their functional attributes that builds association. It positions performance gear not just as a branded protection, but as part of a more natural daily uniform for the style-conscious wearer. 

    The result is a series of films that are intentionally playful rather than preachy, cinematic rather than scientific. Where the brand is put at the center of attention through functional storytelling rather than overly branded visuals.

    The entire series can be found on Gore-Tex Studio.

    Photographer: Henrik Alm
    Videographer: Henrik Alm
    Model: Stan-Aurel and Anna